This could be really good news for Ethereum in the long haul!

http://www.forbes.com/sites/laurashin/2016/07/18/as-race-to-offer-first-bitcoin-etf-heats-up-new-company-files-to-create-an-ether-etf/

Right now, it is not possible for large investors to get Ether into their portfolio, but this could change with an ETF.

This shows up right after the SEC opening a proposal for the Winklevoss Bitcoin ETF!

Could this be a result of the decision to go for a hardfork made by the Ethereum community?
Maybe the investors sees Ethereum as a more legitimate crypto than Bitcoin, since it won't allow such a big theft?

The mainstream media covered the MtGox hack, and it really gave Bitcoin a very bad reputation. However, with the theDAO hack the mainstream media will soon start to report on how the community didn't accept such a big theft of Ether, and how it prevented the theft.

Quote from the article:

However, the recent activity around cryptocurrency ETFs indicates that many recognize the demand for legitimate digital currency investment vehicles. Investors are extremely limited in ways to get Bitcoin exposure in their portfolios. The Bitcoin Investment Trust (GBTC) by Grayscale Investments is one such vehicle, and it trades at a significant premium to Bitcoin itself. Intended to be priced at one-tenth the cost of one Bitcoin, it trades on the open market at near double that.