If you’ve ever promoted content, you know quite well that it’s a pretty flawed system. There are many platforms where you get charged per impression. This means that every time the ad you put up gets viewed, you get charged money. It’s very possible that your ad can get viewed many times but drive zero views to your content but the ad space provider can send you a big fat bill.
A lot of internet companies make money simply when ads get viewed. There is no reason for them to actually try and send traffic to your content because it doesn’t matter to them since they make money whether people click on the ad or not. Other ad space providers use shady tactics like sudden pop-ups that people end up clicking but just close the advertised page as soon as it opens. Companies use these tactics to show that their platform’s ad gets a lot of clicks. The current ad system forces content creators to accept unreliable ad performance statistics and pay money to platforms even if they got no audience.
Why would ad providers care to improve this system? They are making money and there is no need for them to spend money to improve this system. I know that Google doesn’t work like this but I’ve explained the problem with Google ads already. There are many ads on the internet that are not on Google and these ads are also not in the best interest of content creators.
Promotions that Actually Work
A content creator knows who will like her content and so knows who the right audience for her content is. No one can promote a content creator’s work better than herself. Many companies don’t even care if the content creator gets any traffic from the ads they provide and are happy to provide deceptive statistics [source].
Media Protocol puts content creators in charge of their marketing. No one will care about the results of the money spent on marketing content more than the person spending that money. With Media Protocol, content creators have the ability to control their marketing efforts because it let’s them market to an audience directly.
Media Protocol is providing a new way of marketing content where creators can attract new followers by providing MPT tokens to the people who view their content. The benefit of this is that content creators know their audience better than anyone else and can target the audience that they know will stick around for future works. MPT tokens let content creators promote their work without needing any advertiser or ad space platform, and they will bring an audience that will have a life-time value.
Want More Information?
App using Media Protocol: https://www.getcryptocatnip.com/
Website: https://www.mediaprotocol.org/
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Telegram: @SunnyFang
Have a Sunny Side Up day! 
Really many Companies use these tactics to show that their platform’s ad gets a lot of clicks.
Beacuase some company want got repution not money.
Some want the reputation and that's why I even gave an example of one that does, but I reference an article from Business Insider that also agrees that many advertisers neither care nor have the tools to report them correctly.
This post has received a 20.42 % upvote from @boomerang.