Ethereum wants to create an ecosystem where everything works together seamlessly as part of its vision for a 'world computer' – and that includes the tokens required to power it.
Launched in 2014 by a band of coders and an upstart teenager, ethereum was designed to make it possible for anyone to code nearly any type of app and deploy that on a blockchain. Many of these decentralized apps (or 'dapps' for short) needed their own token that could, among other things, be sold and traded easily.
To that end, nearly 18 months ago, the ERC-20 token standard was born.
It's hard to overstate how important that interface has been. By defining a common set of rules for ethereum-based tokens to adhere to, ERC-20 allows developers of wallets, exchanges and other smart contracts, to know in advance how any new token based on the standard will behave.
Read more here: http://www.coindesk.com/ethereums-erc-20-tokens-rage-anyway/
Now with Intel Microsoft JPMorgan and Russia in on it I am going with somthing else ... I think something smells fishy ..