The embattled telecom company will now be known as 9mobile
The Emirates Telecommunications Corporation (ETC) had earlier asked Etisalat to stop using its brand name within the next three weeks. Emirates Telecommunications Corporation (ETC) has directed Etisalat Nigeria to stop using its brand name within the next three weeks. ETC, the largest shareholder in the firm, had since terminated its management agreement with its Nigerian arm.
Etisalat, which controls 13 per cent market share in Nigeria, has had a running battle with a consortium of 13 banks since March, after it notified them of its inability to service its $1.2 billion debt in February due to the foreign exchange challenges in the country.
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