I don't mean to come off as defensive. I do mean to challenge assumptions when they are (in my opinion) off target. Yes, it's important "to raise difficult questions about fair compensation and the ethical/practical sustainability of this project" but I disagree with @tmaust's assumption that the use of Steemit would necessarily fall to unpaid interns. (I'm all for banning unpaid internships as unethical and bad practice.) Burdening the use of Steemit with the practice of unpaid internships is not giving the former its due.
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You are right that my assumption is just that: an assumption. A cultural institution with a well -developed social media presence could use Steemit and pay someone a living wage. I worry that they transitional period--the proof-of-concept--would rely on unpaid or underpaid content creators.