I think it's a challenge to create an engaging exhibit in a space where the public isn't ready to be engaged quite that way. Not that it cannot be done. After all, a lot of public art (permanent and temporary) is exactly that. But what about those didactic panels about the history of the Reading Terminal in the way of commuters? Good intentions, but are they effective?
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True, it would be quite a challenge. We would have to do a lot more than just setting up labels. Perhaps the temporary, event-like nature would help us attract visitors? It seems like other events held in the parks are often successful--maybe an analysis of them would help us find what works and how we can apply that to our exhibit.