LoyalCoin is the customer loyalty-oriented digital asset that is replacing and enhancing the traditional rewards point systems we currently have.
Like a traditional rewards point, LoyalCoin can be used to redeem rewards from any participating merchant. That way, your points from one merchant can be redeemed on every other merchant within the system. However, LoyalCoin can also be sent to and received from other people, used as payment for a user’s preferred merchant, and more.
LoyalCoin can be stored in the LoyalWallet, an app that enables the digital asset’s redemption, payment, and more features. LoyalCoin can also be stored in white label apps we're developing for participating merchants; these apps will carry a few of the features that LoyalWallet has. As LoyalCoin is also a NEM token, it can also be stored in any of the NEM official wallets.
Upon the public launch of LoyalCoin and LoyalWallet, users earn LoyalCoin by buying products and services from merchants and shops that issue LoyalCoin, just like the way you earn points at a typical rewards program. In addition, as discussed above, the LoyalWallet allows you to buy more LoyalCoin.
In addition, LoyalCoin will be offered prior to the launch of LoyalCoin and LoyalWallet. We will provide more details on this in the succeeding weeks.
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