Facebook Watch Fast access to content or competitor to Netflix?
BY /@Abderrachidhafsi
Another step taken by Facebook, which exceeded two billion users to enhance its presence in the digital world, through a new platform called "Watch" aimed at broadcasting videos and exclusive videos of programs and serials recorded or directly within a tab of its own.
- What is Facebook Watch?
Is a stand-alone platform but is part of the same Facebook application and is available on all platforms such as smartphones, tablets, desktop and Facebook smartphones. The company has set three goals for the viewing platform, which will include the content created by both users and original content. The new tab is the place where the audience is located for content creators, they can build a community of fans and enthusiasts and a new way of making money for Their work.
The platform was designed as a development of the previously available video platform, but the platform has ensured a variety of features ranging from direct and recorded programs and serials that users can follow directly. The company has indicated its intention to provide more users in the United States in the coming weeks, Without providing more details about timing or global availability. Facebook hopes the new platform will be home to a wide range of programs ranging from live shows to comedy and sports.
Another thing is the suggested videos that are suggested to you based on your past experience, and your friends' experience watching videos on the tab, so you can discover new videos that you might like, and you'll find yourself following them with pressure to follow and admire.
There are a number of original and exclusive programs that will be launched or will be broadcast to users in the United States and the world when they are launched:
League Baseball: One game per week will be broadcast live on Facebook.
NasDaily: Daily videos of a new person following the details of his life.
National Geographic's "We're Wired that Way: A miniature documentary about the strange things that accompany people continuously like songs that can not come out of the mind of the listener.
Nat Geo WILD's "Safari Live": Watch safaris directly led by a guide from National Geographic Channel.
NASA's "Science @ NASA": Exploring scientific topics in quick episodes of no more than four or five minutes.
- Make a video to earn money
Facebook has not forgotten the importance of this platform and wanted to attract everyone, so it made it a participatory platform in the first place and a means to attract talent and creators and publishers of visual content to participate in this platform by allowing them to broadcast their content and share with them 55% of the makers and publishers and the rest of them, Ad separators Although it is not clear the conditions under which publishers will receive profits by posting on the platform.
This move will attract a lot of talent and visual content makers to be present on the network, reaching as many daily users as close to one billion and three hundred active daily users.
- Is competition coming with YouTube
As soon as this platform was launched, some people started talking about the upcoming competition between the new Facebook platform and the YouTube video site. But when we look more closely at the mechanism of the platforms, we find that there are fundamental differences between them. This does not deny that competition in the visual content between them will become more fierce. The fundamental differences between them may be slightly tilted to the older site.
The main goal, but who wants to watch online video is how to find the video they want exactly, not the ones that are proposed. Here is the difference. The way videos are displayed on Facebook depends primarily on what you propose on your main feed page, Share a video with one of your friends and interact with them in one way or another.
In contrast YouTube has long established itself as a search platform and a search engine for any type of video you can think of. When you go to YouTube, you know exactly where you're looking, through the channels you follow or subscribe to, such as game review channels, Game briefs, or the like for veteran users who have been on the podium for a long time.
Those who go to YouTube the first time are often the product of a problem they have encountered, or information they want to search for, such as: fix something or follow up and learn something like follow a course in one of the programming languages, so when you find the desired will repeat the visit to the desired channel without specific suggestions.
The fundamental difference between each platform is the uniqueness of each platform. Spreading on Facebook and gaining new followers is the dream of every publisher and creator of the visual content of the huge number of users who outperform all other platforms.
While YouTube allows everyone to become stars in digital communities and real life, too, based on the quality of their offerings and the number of followers, so the opportunity to appear significantly greater and impact through the content it provides in addition to the financial gain offered by the platform for each of the number of views.
- What are the strengths of Facebook Watch and YouTube
Demand for visual content is on the rise and every day is proving to be one of the most content-driven tools for users, but the way users interact with published video is a requirement for every publisher of visible content.
Facebook may be better at customizing video suggestions because it knows a lot about you based on the posts you interact with and the pages you follow. When you open the news feed, you already get an individual view of what's happening in the world. is yours.
While YouTube relies heavily on showing the history for recommendations, it can take longer for new users to see helpful suggestions, a video site designed for people actively searching for video content in specialized categories such as video game reviews, Fitness lessons, cooking and cooking lessons.
So it may be that there are many challenges to Facebook trying to hit YouTube with what it has really donated. It is difficult for the user to become fully focused on the new viewing tab and forsaking all that is proposed on his main page of friends' contributions, publications and their new interactions. Is the only one and there is nothing that distracts your focus or makes you move between publication and video.
- Twitter has to worry more about its future
Although Facebook has proved - at least so far - that it is probably not a nudge for Google and its main platform YouTube, it on the contrary has shown a more willingness to crush Twitter completely and take it out of the technical market, while the Facebook platform has reached 2 billion users and YouTube for one and a half users, Twitter is suffering sharply Of the growth rate of 328 million users amid a clear chase from the other network Shabab Chat 255 million.
Throughout Twitter's difficulties, one of Twitter's few strengths has been its ability to connect with people who watch and discuss a specific video show or video in real time and has worked hard to become the dominant "second screen" where people interact around what they see on television, And convert video clips including broadcast important events to standardize the second screen with original content.
Facebook has begun serious competition with Facebook LiveCand direct to Twitter Periscope, and now through the Watch Watch platform allows users to interact in real time about a video, with the ability to broadcast events directly and interact with them as groups, and this is a very serious challenge on Twitter .
Facebook Watch may look more fair than Twitter, but when it comes to competing online advertising money, it is a bigger blow to Twitter's ambitions than it does to Google. Twitter has helped create the "Hashtag" as a public chat in real time. With a live event or video, all copied by the giant Facebook network and now the biggest trend is to move quickly to erase it from existence and take it out of the technical market altogether.
- If you can not compete, copy their features
The Facebook network and its founder, Mark Zuckerberg, seem determined to make his network the first social network on the Internet, sparing no effort to crush anyone who hinders his or her goal. Copywriting and imitation are commonplace for the company and its founder.
It depends on the power of its enormous users and every time the company comes with more features that drive users to migrate to other platforms to be on its multi-use network. Now Facebook wants to gain more momentum and compete for whatever brings more users even if it comes from Through imitation and explicit copying of the products of its competitors.