Increasingly determined to eradicate the phenomenon of fake news, Facebook will no longer allow the sites concerned to collect advertising revenue from its board. Another offensive, even more annoying, Facebook will use the same penalties for all the third sites that will relay in the usual way the contents of the first ones. What will make collapse many partnerships between websites, who will fear for their own survival on the internet ...
The network justified this decision by explaining: "The fake news do harm to everyone (...). They make the world less well informed and they start trusting. " This is why the giants of the web have decided to go crusade against this phenomenon, since the American elections, where a surge of fake news had polluted the news and the debates.
- Facebook wants to destroy the ecosystem of fake news sites:
Facebook wants to hit where it hurts the portfolios, but also to referencing sites using this kind of business model. The social network said: "If pages repeatedly share articles that are considered to be false news, these pages will no longer be allowed to advertise on Facebook," adding, "This is why a labeled Be converted into advertising or be the subject of a sponsored post ".
Concretely, this means that a website broadcasting fakenews, will see its revenues of money collapse if part of its strategy was to use social networks. Facebook intends to go further, aware that cutting a simple source of revenue, will only push the malicious publisher to change monetization strategy. The social network wants to tackle the complete ecosystem built around the publisher site, through partnerships, link exchanges, highlighting, etc.
If a site is denounced as viralising fakenews and sites are used to relay information, they will also be affected by the penalty for advertising revenue. So a lot of partnerships should quickly collapse.
Facebook will also be targeting all those who use its advertising network to distribute advertisements that are not used to promote a lying article. The social network pointed out: "We found examples of pages using Facebook ads to broaden their audience and disseminate information more broadly."
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I've noticed that when systems like this are brought in, the bias in marginal cases is always to denounce, censor and demonetise. After each marginal case the bar is set slightly higher, meaning that over time the system will trend towards censoring even controversial (but nonetheless legitimate, not-fake) stories. This means that eventually there will be a hollowing out of Facebook's ad revenue as more and more becomes censored. This is a mathematical and social principle which has repeated throughout history. Facebook stock is already over-valued so it won't be long until they become insolvent. All it would take to catalyse this would be for a competitor social media platform to emerge...
Good ole fakebook.
good! at last!