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Exactly @brettcalloway - and so what should FB do? Of course, right now Steemit doesn't seem to pose much of a threat to Facebook, but I suspect things will change course eventually.

To be honest, I believe anything short of paying its users will result in its collapse. Yes, I agree, we still have years of Facebook domination ahead. Nothing will happen overnight. But in my opinion, it’s just a matter of time! Steemit is still in beta and there isn’t any competition in this space as of yet. Probably another 1-2 years before we see Steemit get any real competition from other blockchain based social platforms. So for now, I’m not making any huge changes. I’m just gonna play it slow and steady. But, it seems obvious to me where the future is headed!