Last week, Facebook introduced a way to show ads across the web to everyone, not just its own users. At the same time, it added a new privacy setting for people already on Facebook to limit how their activity on the social network shows up in ads elsewhere.For the last two years, Facebook has used this information to serve up ads to Facebook users all over the web, through its Facebook Audience Network.
“If you have ever opted out of online interest-based ads, you opted out of this for all ads Facebook served, both on Facebook and off,” says Facebook spokesman Matt Steinfeld. “Nothing in our announcement on May 26 changes this.
You’ll still see ads online, and ads from Facebook, but at least now you’ve got a little more control over whether social media activity (or online activity of any kind) informs the kind of ads you see.
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