There’s one big reason why consumers may want to avoid shopping with cryptocurrency
Will Facebook’s new cryptocurrency blind consumers to the amount of money they spend using it?
Facebook’s foray into cryptocurrency could mean trouble for consumers’ finances.
The social-media giant on Tuesday disclosed details of how its cryptocurrency, called Libra, will work. Libra will be a “stablecoin,” linked to the value of other currencies, unlike other cryptocurrencies like bitcoin. Consumers who use Facebook’s Messenger service, WhatsApp or a stand-alone app will be able to access Libra through a digital wallet managed by new Facebook subsidiary Calibra.
—Dan Ariely, behavioral economist
Facebook won’t run the cryptocurrency directly. Calibra will be a founding member of the nonprofit Libra Association, which will manage the coin, along with eBay EBAY, Visa,Mastercard, PayPal Holdings, Lyft, Uber UBER, and Kiva. Libra’s value will be tied to hard assets, including various currencies such as the U.S. dollar and the euro.
Starting as soon as next year, Facebook expects that consumers will be able to begin making actual purchases with Libra, although the number of purchases will be limited at first. The announcement is seen as a boon for other cryptocurrencies. Some have suggested that the price of bitcoin could quadruple in the coming months.
For consumers, Libra may less auspicious. While the cryptocurrency could provide greater access to financial services for many people across the globe, Libra could also translate into large amounts of debt if consumers aren’t careful.
Removing the pain point
Behavioral economists and psychologists have long said that credit-card usage causes people to spend more money than they would have otherwise spent with cash. Research has shown that spending cash — the literal act of handing bills and coins over to another person — triggers the same parts of the brain that process physical pain.
One 2008 study found that consumers spent more when they were given scrip, a form of a stored-value certificate, rather than cash.
Credit cards famously dull that pain, a reflection of the fact that the transaction feels less salient, said Dan Ariely, a behavioral economist at Duke University. “With the credit card, you’re not going to pay now, you’ll pay later, so it’s less salient,” Ariely said. “As saliency is higher, people feel more pain, and pay less.”
And so, credit cards can encourage overspending because they make the act of spending money less painful. The relationship between payment method and overspending isn’t unique to credit cards.
A 2008 study from New York University professor Priya Raghubir and University of Maryland, College Park professor Joydeep Srivastava tested whether people approached other forms of payment similar to how they used credit cards. Their study found that consumers spent more when they were given scrip, a form of a stored-value certificate, rather than cash.
Similarly, research has shown that consumers start spending more money when they begin using mobile wallets instead of credit cards or cash.
The ‘house money effect’ suggests that people will take more risks with money if it doesn’t feel like it’s theirs. The concept owes its name to casinos.
Cryptocurrency may be viewed by consumers as more akin to credit cards than cash, since it may not feel like “actual” money. “If people buy Facebook’s cryptocurrency, it will increase distance from the money and create less pain of payment,” Ariely said.
Ariely argued another factor called the “house money effect” could come into play. This theory suggests that people will take more risks with money if it doesn’t feel like it’s theirs — the concept owes its name to casinos and how people don’t hesitate to wager chips as they would if they were betting real cash instead.
A similar disconnect could play out with Libra, since consumers will need to purchase or exchange fiat currency for it. “In my mind, it would be ‘Facebook money,’ Ariely said. “I’ll not think of it as money that’s coming from savings.”
—Ben Smith, founder of Cove Financial Planning
Making matters worse, consumers’ fortunes with Libra will depend largely on their understanding of how it works.
“Consumers who can adequately understand and formulate the exchange rate, much like with foreign currencies, are likely to keep spending with cryptocurrency in check,” said Ben Smith, founder of Cove Financial Planning in Milwaukee, Wis.
Consumers will need to know how currency exchange works to understand that when they cash out Libra, it could be worth more or less than when they first purchased Libra, depending on how its value has fluctuated.
Keeping up with the Joneses
Consumers may face a triple-whammy thanks to Libra’s Facebook connection. Social media has been shown to promote spending thanks to peer pressure. A recent study from Charles Schwab SCHW, +0.40% found that 57% of consumers said they paid more attention to how friends spent money rather than how they saved it on social media, while 49% of millennials reported that social media influenced their choices to spend money on experiences.
“The burden to ‘keep up with the Joneses’ has been part of our culture for decades, but it appears that social media and the fear of missing out (FOMO) have increased the pressure to spend,” Terri Kallsen, executive vice president and head of Schwab Investor Services, said in the report.
One bright spot for consumers amid Facebook’s cryptocurrency push: People don’t trust the social-media giant. As a result, adoption of Libra may be limited. In a 2018 survey by personal-finance website MagnifyMoney, 91% of respondents said they wouldn’t trust Facebook to handle their payments. And as it stands, only 21% of people have reported using Messenger Payments.
Facebook is already a big pain in the ass has a social network before having Libra, in terms of security, fake news and all the worst a social media can have on it. After having its own coin the path will not be different. It will get even worst, since it will have all the information + the way you use and spend your money.
If you want to be safe, get out the 'facebook' train while you can. Because the ultimate Zuckerberg's goal is for facebook to become like wechat in China the main hub to gather everyone's information around America and Europe, so it can easily control your life and entire movements.
To this I agree. However, one can't deny that it's billion-strong user list offers benefits to creators worldwide. For many, Libra will be a direct exchange between sellers and consumers. Of course, I'm not 100% sold on FB being the middle link with transactions; but, have to admit that it is not a sinking ship as some speculated a few months ago.
Peace.
Spot on
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It sounds like a really bad news..!!
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I will give it a benefit of the doubt that it may solve a real of the world's problem that banking the poor. Although, I can see it a gateway to everyone to onboard many users on this space. I admire the work of Mr. Mark Zuckerberg for bringing crypto is the future
"Stablecoin"
I think Libra will cause a crypto boom and a subsequent crash after a lot of its user gets burned
We will wait and see
!dramatoken
#sbi-skip
Am still trying to wrap my head around this Facebook coin. what exactly is Mark trying to achieve with this coin?
He is fighting this website and everything Associated with it.
OK. lets see how far it will go then
But the good news is that Facebook libra is driving the price of bitcoin upwards, so it has some positives.
I agree with your point that, given how untrusted facebook has become, the adoption rate will be far lower than other companies.
Especially for any of those groups that Facebook wants to call "hate" groups, or otherwise find themselves shadow-banned or removed from the platform altogether. I can't imagine many people wanting to opt into a risk that a person might offend zuck and find themselves robbed of their wallets for some "community guideline" strike.
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These guys are not anti-crypto they are anti-peasants. They will not support ANYTHING that allows us peasants get out from under their control.
Congratulations @finprep!
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I think you are not saying anything that we do not know .. I think the cryptocurrency of facebook what it shows is that no matter how big the company that tries to destroy the blokchain this will be unstoppable .. facebook and its owner two years ago spoke very badly bitcoin, now they have no choice but to surrender to the charm of this technology.
Credit cards have done more psychological damage than cryptocurrencies in the world, and credit cards have a completely different purpose than a cryptocurrency.
Sit down, watch eat cookies with a coke and then wait for bitcoin to reach $ 10,000 and start buying Calibra and come and answer me this comment
Not a big fan of regulators, but for once I hope they put the hammer on this bs coin :-) Lots of politicians and regulators calling for it to be put on hold and further studied.
https://www.theblockcrypto.com/2019/06/20/global-regulators-and-politicians-react-to-facebooks-libra-cryptocurrency-initiative/
Sounds to me like FB wants to just make an easier way for people to spend, not that they are really interested in crypto for anything else.
Great article, thanks for sharing.
the problem of the crypto lira of Facebook coin, is that, Facebook is very influenced by the Trump government and its protectionist measures, so that will be, how another federal reserve and another fiat currency, even if it manages to attract a large number of users to the beginning . his expectations will soon fall and qudara as a youth exchange. NO THREAT TO THE BITCOIN ..
Imagine earning Libra then you're suspended, censored or banned off the platform. Then you may be equally as concerned when they go after your personal finical accounts too.
Smh...I have often said..."I don't do FB for social regard." That said, there's no getting around the fact that it is essential for business purposes.
Once it's established I think it will be a strong competitor for Paypal considering transferring cash swiftly at low costs is quite popular.
I'm a bit reticent and excited at the same time. Lol, that makes for a tinge of anxiety.
I end with saying this new currency has me rethinking my attitude towards FB, since Libra will be a means of combining business clients with the flow of social interactivity.
Interesting times.
Peace.
Let's use LIBRA to raise awareness for STEEM, the true blockchain-based social media :)