Facebook has gone completely stupid thanks to the revelations that they sold FB ads to Russians to affect the U.S. election. Plus, they've messed with their algorithms and have affected blogging news sites. I'm a writer for one and our views (which are like 90% from Facebook) have dropped tremendously. I get the issue with fake news, but the financial security of many are affected.
Not to mention the price of ads is funky now. It was NO issue scoring likes for less than 0.10 when I did them for other pages. Now? Not so much.