Facebook and Google at top of GDPR complaints list

— The GDPR aims to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business, and many companies, especially smaller firms, have been rushing to put measures in place in time for the May 25, 2018 deadline

— This relates to a key change as part of GDPR which means that, prior to the regulation a person could remain on a mailing list for ever, a consumer now needs to actively opt in if they want to continue receiving relentless spam / valuable updates from a given company (delete as applicable)

— The general points of The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) were assessed in the Digital Journal article “European business needs to get smart about data protection.”

— With the complaints against Facebook and others, the data privacy group noyb.eu ("None of Your Business"), which is led by activist Max Schrems, said people were not being given a "free choice" in relation to advertising targeted at them based on an analysis of their data drawn from their social media activities

— While Google and Facebook have rolled out new policies and products to comply with GDPR, Schrems contends that these policies do not go far enough