As social media becomes more and more popular in today’s society, it has become one of the most powerful marketing tools. One of the more popular uses for the social media platform Facebook is within the real estate industry. Using Facebook can provide people with a fast way to sell their homes. Most people use online search tools in order to find that perfect property they have been looking for. Facebook provides the perfect opportunity to reach out to all users who are scrolling their account. Not only does it allow the user to view it themselves, but they also have the option to share the sales post with others they have connected with on Facebook. One of the very best tactics of marketing is by word of mouth, and Facebook allows that with their sharing option.
If you are working with a real estate agent, it is very wise to double check that they are using Facebook in order to better sell your house. Even if the agent does have a Facebook account, it is wise to go one step further and ensure that they actively use their account. If the real estate agent doesn’t frequently market their properties on Facebook take the time to consider opting for a different agent that does. Missing out on the opportunity to utilize Facebook for the sale of a home is one that shouldn’t be missed. Homes that are marketed through Facebook often sell faster and sometimes even allow the seller to receive multiple offers on their property.
Seeing as people are much more visual beings in today’s world, the images of the home are what people are looking for when purchasing. Viewing the home online to deem whether or not it is worth the time to visit the property is important for the buyer. Facebook provides the perfect platform in which users can simply click through the photos of the home Facebook offers users the option to post ads on their site that can be marketed to other users scrolling their accounts. With a simple five dollars a day, the house can then be marketed to hundreds of people. For those who are unfamiliar with how to use ads on Facebook, they provide a tutorial that shows exactly how to use it.
From KathleenMonroe.net
I was just talking to a group of investors today about how prolific facebook has become when it comes to marketing real estate. A few years ago , I didn't think it was a valid platform to market real estate - but today it's one of the biggest forms of RE marketing there is and I was discussing the importance of implementing it into your marketing plan - even if it means bringing in someone else who knows what they're doing ...
It's a really useful tool, considering how many people are connected now. It's so easy to share, too, so if you have friends willing to share with their friends, it's the best kind of word-of-mouth marketing.