It's not just Facebook, it's Twitter as well. These social media sites were created to do what they are doing, data collection and opinion influence. Please see the following posts explaining one way social media collects your data, and the storage facilities built to house all of our data. Especially the second post is interesting because every word you write can help establish your psychological profile. It's just a very small example. Also @maxigan, @corbettreport are excellent resources for more on this.
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