A lot of small business owners are getting fatigued with Facebook, worried that everyone is on the platform, so their voice is becoming diluted in all the noise. While there are many ways to make your small business stand out on Facebook, one very under-utilized tactic, in particular, is Facebook Messenger. We’ve assembled a few simple tactics for using Facebook Messenger for your small business marketing efforts.
First things first: what is Facebook Messenger?
Facebook Messenger is an instant messaging feature built into Facebook. It’s not a platform in and of itself; it’s an app. It’s actually been around for several years now but mostly used by individuals to communicate with friends and family. It allows Facebook users to connect with each other and send instant messages, emoji, photos, videos, and perform other light tasks. You can send money to friends within Facebook Messenger and even place product orders with the help of Facebook Bots.