Fact is a large number of people now get their "newsertainment" from Facebook, Twitter and other social media instead of the mainstream directly "62 percent of U.S. adults get their news from social media"
So more alternative real media from on-the-streets real people is likely to pop up, as you suggest ;) Distrusting people will seek out sources that are more raw and real than the semi-scripted news shows, and then more regular people will follow since it will get propagate sin social media.