You are absolutely right. He who controls the media controls people's mind. How much more the instruments of the media which artist forms a major core of? Nowadays, people take lessons on love, money, character, talk of anything, from Hollywood. First, it was the influence of cultures permeating into viewers lives. But now it has reached a monstrous stage that artist have now been parading themselves as "influencers".
Just because he appears in a Soap Opera, the next month he is allover the place, on TV, Radio, Papers, Blogs, etc, giving his opinion on serious matters of life. Knowing that the viewers love the game, they just keep on living the liar, showing who they are not to the world, while their true dark identities remains hidden somewhere.