The way I fashion my posts for Steemit is like this: First, I consider the audience (which seems to be more visually oriented in my experience- sorry buddy, you're the exception on here). Then I'll watch several videos- doing it like I would an academic piece (3 sources for each point) Then I pick the best video- 3 would be impractical and impracticable. I try to limit my blogs to 2-3 theses.
When I write it I try to do it kind of journalistically rather than all the heavy language- people want to be entertained a bit along with their facts. Maybe throw in some humor... seems to work. (some idiot just wanted sources for my Nazi post yesterday... It;s fucking HUMOR!
I should feel embarrassed for saying this, but I write mostly for me. You wouldn't believe how happy I am when people read and intelligently comment, or when a post gets a good payout ;>
I't been very hard for me to break out of Professor Steve mode ( a mode I entered frequently even before grad school)