I was a buyer in the retail industry myself for a major retailer than sold clothes with no label for cheap. It is famous around Europe and has now hit the states and is making waves. Our company would sell sports socks for €3. It would cost us around €0.80 to make them in China. The sock supplier used to supply the same sock to a well known sports brand as well so all that was on them was a brand name logo on the side. They sold their socks for €15. Same sock, Just with a logo. Madness. PS I do like the feel and fit of a superdry tshirt however. This is what I am paying for here with them.
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This adds credibility to what I always suspected. I was always thinking that there is no way that all of the clothing manufacturers all have their own sock factories, or factories for anything else that they make. So all the socks are made in the same place and they just get orders for different logos to be printed on them to the tune of highly inflated consumer prices.
I don't think I have ever purchased a pair of socks from a major label.
Yeah the Germans have it figured out. When I first arrived in Germany I did a study on them on their shopping habits and this is a coincidence by the way but I will tell the story. If I am heading on holidays I go to a shop and buy a pair of trainer liners. I just pick a colour , look at the price and maybe the style , make my mind up and off I go and make the purchase . But in Germany the average shopper does what I did then did something extra and checked the material content on the label. So our sock was 90% cotton and 10% elastine. But the customer did not buy this He or she went to H&M next door and checked the content of the sock in that shop. Same content but €2 more expensive @ 5 euro . They then came back to us and made the purchase. I was selling 10,000 of a white trainer liners at €3 in Frankfurt Zeil per week. That was only the white by the way. So it's all about the material content. Clothes is not rocket science. The content is on every label. The higher the cotton content then the better quality the label. There are a few cheaper pretenders by you cannot outdo cotton. Try it on your own gears labels .you would be amazed at the amount of Polyester in the "quality" brand names .
This all makes a lot of sense to me. Well done for you on capitalizing on this!