@samboy great post. You are not far from the truth. The issue of feminism being more of a fashion trend, than a new way of life is obvious in our societies. And as with bandwagons, the quicker you jump in, the better for you in the long run. At least that's how these business outfits see them, every trend is an opportunity for profit. You wouldn't blame them, rather the women folks should shoulder it for making feminism look like mere fashion.