5 Amazing Japanese Fashion Trends You Should Know

The Japanese are always ahead when it comes to creating style tribes such as mori girls, yama girls, Harajuku girls, Lolitas, otakus, herbivores, carnivores and marshmallow girls. In case you don’t know any of those terms, look them up on Google because this time I’ll be introducing some even newer Japanese fashion styles!It’s no secret that Japanese people are among the most stylish people in the world. What’s more, they spearhead new trends, which keeps things exciting! Here are 5 awesome trends you should adopt.

1-Oji Girl おじガール

Image: Tumblr

Oji girls or ojikawa was a new term to me, but after researching I realized it wasn’t really that new. Referring to a dandy but cute winter style characterized by longline coats, baggy trousers, suspenders, tweed vests and wingtip shoes, the term “ojikawa” actually comes from the combination of the words “ojisan” (uncle or old man) and “kawaii” (cute). The term became popular for a while after Japanese magazines Pretty Style and PopSister featured it in 2011.Clothing targeted at oji girls often starts with the prefix “oji” e.g. oji pants, oji shoes, oji jacket. So while shopping online, do search with these keywords. You can also borrow items from grandpa’s closet – the key point is, after all, to dress like a British gentleman from a few decades ago. Think structured, oversized and vintage pieces in muted colors such as camel, brown and gray, and in classic patterns such as argyle, tweed and plaid (like Sherlock Holmes). Accessories such as round glasses, leather belts, scarves and berets can all contribute to that artsy, fatherly look.

2-Beauty through omission 抜け感

Nukekan

When you are as immaculately dressed as the Japanese, you will want to bring your fashion prowess to the next level. Presently, the trend of “nukekan” is in vogue in Japan as people purposefully miss out something in their dress sense or make-up. This is so that they can flaunt their natural beauty to adoring on-lookers!

Fashion is all about experimentation, and perhaps you will like to try out these three trends so that you can add more oomph to your fashion sense. Gambatte kudasai!

3-Rental fashion レンタルファッション

Why spend your money on clothes and accessories when you can rent them at an affordable price? Introducing airCloset, an inspired service that allows you to coordinate your outfits from its wide range of fashion items for a reasonable subscription every month. Not only that, you can even rent branded bags from CHANEL and Louis Vuitton as well if you sign up with Laxus. Such wonderful services empower you to vary your look ever so often!

4- Oyaji Girl オヤジ女子

Oyaji girl drinking beer at home, from J-drama “Hotaru no Hikari”

lso meaning “uncle girl”, the oyaji girl has a slightly negative connotation as it depicts girls who’ve been “friend-zoned” by males because of their masculine behaviors. The term became famous thanks to 2013’s J-drama Last Cinderella.You know you’re an oyaji girl if you have the following traits:
• You never put on make up
• You wear shabby clothes
• You smell like a bloke
• You have a foul mouth and talk dirty
• You stay at home on the weekendsIf you’re an oyaji girl and want to try something new, I strongly recommend you to follow the YesStyle blog for fashion ideas, advice and how-tos.

5-French Toast Girl フレトー女子

CanCam Magazine, Apr

fter marshmallow girls, here’s something edible again! Japanese magazine CanCam made headlines with the term “French toast girl” in 2014. The trend seems to be in line with the “normcore” style which also means dressing casually and unpretentiously.Being a French toast girl means you’re sweet but simple, positive and approachable. Just as French toast is made from easy-to-get ingredients (bread, eggs, butter and honey), a French toast girl takes pride in mastering basic fashion staples such as striped tees, denim pieces and canvas shoes in neutral colors. Despite their gentle looks, French toast girls are strong-minded and practical, courageous and independent. Being a French toast girl means you’re beautiful inside and out!

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