"asset based coins will replace small cap stocks..." by Kevin O'Leary who has always been risk adverse in his investment endeavors and is publicly supporting and evolved in a $400mm ICO. That is quite an endorsement. Lets see if it is oversubscribed or not.
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I think it is a private deal, not a public token offering. I may be wrong.
Yes you are correct, the ICO is private. I meant public not in the securities sense, but in terms of disseminating support openly to the public