Although I try not to eat too much processed food, I started eating fish sticks again not too long ago because I like the way they taste. Plus, they are easy to prepare since all you have to do is throw them in the oven.
I used to eat them more often when I was a kid, but then I stopped eating them for a long time after I became an adult. I eat them every other week or so now. They may not be the healthiest things to eat, but they make a good in-between meals snack.
I feel the same way. I ate them all the time when I was kid. Now my wife and kids practically turn violent at the slightest mention of them.