I'm not big on Instagram so this is the first time I've heard/read about IIFYM. It's pretty interesting since paying attention to one's macros is usually the hardest concept for most people to understand and incorporate when they start dieting, but IIFYM is a pretty clever way to help people ease into the idea of keeping track of their macros. Great post.
Thank you so much, my friend! So glad you liked it! :)