Mixue ice cream brand - do you know about it? This is a very famous ice cream brand in Vietnam, originating from China, and is increasingly prominent in the global market. With a unique combination of fresh cream and milk tea, Mixue not only brings delicious products but also impresses customers with cheap prices and effective marketing strategies.
Affordable Price: Even children can afford to buy ice cream
Mixue stands out with very competitive prices. Mixue's fresh cream costs only about $0.4, while drinks cost from $0.6 to $1. This is a very attractive price, especially for students and children. A packaged ice cream bar sold in grocery stores also costs $0.4, that's why people love Mixue, only $0.4 but you get to eat fresh cream. In particular, this price includes both toppings, while at other milk tea shops you will have to pay extra to buy toppings.
In addition to reasonable prices, Mixue also attracts customers with regular discount programs. These incentives not only help customers save money but also create a strong attraction, making Mixue stores always crowded despite many competitors around.
Unique Marketing Strategy
One of the important factors that help Mixue succeed is its effective marketing strategy. Mixue's logo, with the image of a snowman on a red background, creates a strong and recognizable impression. This image is not only outstanding but also easily attracts the attention of passersby. I have to admit that this is a highly recognizable brand, everyone, young or old, knows about Mixue.
Mixue also applies the strategy of opening many stores in the same neighborhood to increase presence and convenience for customers. This has proven their success, when each store is crowded, I always see customers crowded.
Mixue's Featured Drinks
Four Seasons Peach Tea
Mixue's four seasons peach tea is a very popular drink. This tea combines the gentle aroma of tea with the sweetness of peach. The crispy peach slices and soft peach jelly, I often drink this tea whenever I pass by mixue. Every sip of tea brings the perfect blend of rich tea flavor and fresh peach flavor.
Strawberry Shake Milk Tea
Mixue's strawberry shake milk tea is also a very impressive drink. The combination of fresh cream, strawberry sauce and strawberry smoothie creates a delicious and sweet flavor. Fresh strawberry flavor combined with smooth ice cream, a cold and delicious drink.
**Ba Vuong Milk Tea **
This tea is a combination of tea and milk but has 3 different toppings, chewy black pearls, white pearls and coconut jelly, the feeling of chewing pearls in your mouth is wonderful.
Product Quality and Customer Service
Mixue not only focuses on price but also pays special attention to product quality. Mixue's fresh cream is always made from fresh ingredients, ensuring smoothness and great flavor. The drinks are also carefully mixed, keeping the freshness and unique flavor.
Environment and Space
Mixue stores are simply designed but create a comfortable and pleasant space for customers. With a clean space and reasonable layout, customers can easily enjoy drinks here.
Special Products
Mixue is not only famous for fresh cream and milk tea, but also for attractive accessories. They sell snowman shapes, snowman cups, snowman bells, and these images are very popular with children. The creativity in accessory products not only makes the Mixue brand more interesting but also creates a better connection with young customers.
The perfect combination of quality, price and service has helped Mixue establish a solid position in the hearts of customers worldwide.