I'm a big fan of the large supermarkets selling specialty vegan food like cheese and meats because it increases the public awareness of veganism and brings it to mainstream culture away from the "fringes". Anything that can decrease the sale and consumption of animal products is a good thing.
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Sure, yes - they could do a lot more to make these products obvious in many cases though. I did see in a big sainsburys here today that they now have added about 8-10 nut milks and some of them are organic - so that's a step in the right direction.