Hey peeps, look over here while we're doing stuff over there ... Of course, "shrinkflation" is another one of those non-essential topics to debate upon. Plus we all know where the "war against XYZ" marketing campaigns lead to => more dividends for the architects of the game.
A simple look at the best-performing ad campaign entitled "the war against cancer" reveals the outcomes: more cancer aka more money. Healthy people who eat healthy, nutritious food, exercise, sleep well and have harmonious relationships don't make money.
Exactly! Bait and switch, smoke and mirrors, etc. They have successfully mapped out the psychological tactics that work. This template can be applied to almost anything and, most often, it works without use realizing we've been manipulated.