No, no, no, no!
Use your vision:
"Once upon a time there was a world without Pepsi.............................."
or
"Once upon a time the elves' union in Santa's workshop began to demand Pepsi..................."
or
"Once upon a time Pepsi launched a token on the bitshares DEX......................."
Something like that. The rest will be history!
And Coca Cola strikes back like
"Once upon the time there was @twiceuponatime drinking coke"
The war goes on forever...
You didn't see Pepsi striking back with a Santa ad, did you?
But yes, if Pepsi doesn't make a move soon, I will entertain an offer from coke!