Well they are a business not a non-profit organization. They can have the margin and people love it. Every huge business can be challenged by small teams of creative entrepreneurs. It's already proved thousands of times in the history. If they are not challenged yet, that's simply because there is no better approach to the need of this huge market.
https://steemit.com/aftereffect/@holwylb/link-de-descargar-de-archivos-preestablecido-de-after-composer
I'm just hoping that people wise up to the crap that they are doing :)