The way the world produces meat today is taking an enormous toll on our planet. According to livestock researchers, animal agriculture uses 30% of all land, over 25% of all freshwater on Earth, and creates as much greenhouse gas emissions as all of the world’s cars, trucks, trains, ships, and airplanes combined.
This hamburger looks quite normal, however, it is far from ordinary - the sandwich is made by Impossible Foods made in a laboratory. And the meat, of course, is not meat.
To date, these non-standard laboratory hamburgers have been sold in only eight US fast-food restaurants. Impossible Foods announced that by the end of the year the so-called Impossible Burger will now become part of the menu of over 1,000 restaurants chains. The company's goal is to produce at least half a ton of this new kind of meat for its sandwiches every month.
"This is the beginning of a whole new industry that will transform the food industry," said Pat Brown, a former lecturer in biochemistry and founder of Impossible Burger.
Because it uses 0% cows, the Impossible Burger uses a fraction of Earth’s natural resources. Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions. And it’s 100% free of hormones, antibiotics, and artificial ingredients.
The burger is made from simple, all-natural ingredients such as wheat, coconut oil, and potatoes. What makes it unlike all others is an ingredient called heme. Heme is a basic building block of life on Earth, including plants, but it’s uniquely abundant in meat. Heme is what makes meat smell, sizzle, bleed and taste meaty.
I had the pleasure of trying out an impossible burger. Truth is that its almost "there." The texture is somewhere between a veggie burger and an actual burger. The flavor was quite good and I wouldn't hesitate to move it into the cheeseburger locker rotation.
I had the pleasure of trying out an impossible burger. Truth is that its almost "there." The texture is somewhere between a veggie burger and an actual burger. The flavor was quite good and I wouldn't hesitate to move it into the cheeseburger locker rotation.
Wow, thanks for sharing!
Some side by side, blind taste testing would be the way to move this forward.
A hamburger sounds good
We need people to cut down on their meat intake at least. Problem is that some seem to enjoy that it's dead animal
This is awesome.