Supermarket says scheme aimed at cutting food waste and providing affordable produce for customer
Budget supermarket Lidl is selling 5.2kg boxes of damaged fruit and vegetables for £1.50 at selected stores.
Part of an ongoing trial called “Too Good to Waste”, the boxes will be available for a limited time acros 125 stores, with anything unsold being donated to charity.
Each one will contain a selection of imperfect or slightly damaged fruit and veg, packed by Lidl staff.
And, while customers cannot choose what items are inside, the supermarket say it will ensure the produce is perfectly good to eat.
“We know from our data that fresh produce is one of the biggest contributors to food waste in stores, so we’re excited by the difference our initiative will make,” Lidl’s chief executive Christan Hartnagel said.
"Not only will it help customers consider items that they might have previously dismissed, it will also provide an opportunity for them to make further savings."
The move comes following a pledge by Lidl that it will cut food waste per store by 25.5 per cent by 2020.
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