Cargill, Monsanto, et al., are, hopefully, so busy laughing all the way to the bank from their present predatory successes that they will ignore this endeavor, at least until some entrepreneurial success has attracted talent that might pose an impediment to transnational oligarchical predation.
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Yes it seems so that vertical farming is left alone, but it is fair to assume that Supermarket chains will want to take action since it will disrupt the entire way cities acquire food right?
Supermarkets shouldn't generally be impacted by changing where foods are grown, as they aren't involved in that process. The foods are delivered to the markets, from where ever they are grown, and markets sell them.
They don't care, and aren't impacted, except as the producers change, and prices change.