Picture this. A sumptuous plate of biryani and kebabs right before you, except that you can’t dig in.
And yet, it’s not exasperation or despair that hits you at not being able to devour it, it’s awe at the artistry. Shilpa Mitha, an entrepreneur from Chennai, has brought more cheer for fridge magnet enthusiasts with her unique food sculptures, modelled in clay.
Mitha, 30, has been making food sculptures for almost seven years now. Like all humble beginnings, Shilpa’s business too started out as a hobby. “It all started with a pair of burger earrings that I made for myself. My friends took a fancy to them, and ordered the same for themselves. I had no plans for selling them initially, but the response has been overwhelming to say the least,” said Mitha in an interview to The Quint.
The burger and fries clay model.
The burger and fries clay model.
(Photo Courtesy: Shilpa Mitha)
Miniature food sculptures have garnered much attention since the 1900s. In 2015, The Telegraph wrote a piece on the popularity of tiny meal videos on YouTube. The article states that the concept of miniature food traces its origins to Japan, where a fad for all things tiny and delicate – called Kawaii in Japanese – came to be.
While tiny edible meals became a rage and a YouTube sensation, tiny food models came in vogue for pure aesthetics. Cashing in on this trend, Mitha started making batches of tiny food platters that serve as fridge magnets.
Also Read: Party Smart: Best Foods To Eat Before A Night Out
Elai Sappadu, the Tamil spread, is one of the best-selling magnets.
Elai Sappadu, the Tamil spread, is one of the best-selling magnets.
(Photo Courtesy: Shilpa Mitha)
Mitha has been modelling a range of food sculptures over the years, but Indian food and its paraphernalia intrigues her the most, she revealed. While she does make batches of continental food sculptures, she believes her niche lies in thalis and meals.
From the classic Kerala sadhya to paneer tikkas, Mitha’s deftly shaped models are hard to tell apart from real food.
Food is like art on a plate, given its disparate colours and textures. It’s quite interesting! And to scale them down and still get all the details is pretty challenging. It takes a while to perfect them.
Shilpa Mitha, Miniature Food Sculptor
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