Indeed, even more than true!
When invest in something, get yourself informed! Research whatever you like to invest in, not only the company, or coin, but also the market segment, competitors, customer base, potential etc and form your own opinion and act to that. And never invest with all your money; Diversification is key.
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absolutely. I may also add - Find out everything you can about the technology under the hood. Specially in crypto.
I kind of agree, since I do not believe best technology wins, best Marketing, know how to Sell and Good Distribution will win in my book, at least that is what history showed: VHS vs Betamax, CD vs DAT, McDonalds vs Home Made Hamburger etc