I don't think that the number of likes of a fb page could be a leading motivation to invest in a business, but it is just one of the many factors that work on an unconscious level. When I see the number of likes, if it is not too shocking I would not think of the option that some of those likes are bots. Thanks for reminding me that this is an option.
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Bots, clicks on paid adds, general filling in the gaps when trying to make ones account full of "content" and "info"..... and not to mention the sheep factor.... "my friend liked it, so I will like it too".
When talking business, "Likes" on a site that offers that many "fake" options for these "Likes" just can not be taken into consideration.
As for the "subconscious", that could very well be the case, as I mentioned in the post in an unorthodox manner. Fakebook has definitely scarred many generations to come as far as the way they shall comprehend what they see in front of them.
Hollywoods propaganda machine has finally met its match!
Very well said :)