You would have to charge a dollar for a cup for indifferent people to start caring about things like bringing their own coffee cup, thus state of this planet is no surprise.... My favorite coffee shop in Vancouver (JJ Bean) gives you 15cents cheaper coffee is you bring your own. None of the big chains (starbucks, waves etc.) do it. Again, this starts at educational level- teach your kids what waste means and where it goes. Thanks for great article @doitvoluntarily!