There is a Catch 22. If you are in production you are not selling. If you are selling you are not billing. Also if you are using many of the freelance sites to prospect there are a hundred people willing to do the work almost for free.
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I agree, the freelance websites have been ruined by cheap labor. On top of that you have tools like Squarespace which are taking a huge share of the startup / small business market away from freelancers.