If I could work it up over time and have multiple smaller sources that kept growing, I would definitely do it. Not sure how much I would pay if I was someone buying into an account, but I would find a mid ground based on the income earnings as well as the reputation etc.
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You can start use the account actively at any point. Sell services, get more affiliates, get more reviews/recommendations, grow your clientele and so on. The only reason I use it as a passive income stream is due to the lack of time.