I think people need to initially step away from effort = reward. Then step away from value = reward. To end up with value + luck + reverberating message outside of the content = reward.
That's how the game is played.
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what does this mean?
something that is in the 'collective psyche' will catch more peoples attention as a percentage of readers and (likely) catch more upvotes.
at least thats my interpretation :)
As @blakemiles84 said, something on the 'collective tip of the tounge' . Also something that inspires more people to join and build up the community at a more rapid pace.
Ok, I understand, thank you.