Precisely... A more recent example of the effect that these "identifications" have on us would be the "50 shades" saga. While it is not brainwashing in its most aggressive form I would argue that it is more effective than aggressive brain washing. There is little resistance and far more integration of the desired effect due to the entertainment value of the presented piece of work.
I just think we should be conscious of the message that we are absorbing so as not to fail victim to undesirable rhetoric.