Well, I think that you should have a focus and I agree with you, you have to make people want to be here all the time creating community, twitter has to be used only for a while.
Twitter is not going to change the perception of the steem people as we think, but it is what we have, we have to make a serious marketing plan with different media and with advice, if we want to attract people and the most important thing they feel happy.
Greetings friend.