Commonly know as ‘avurudu kreeda’, meaning avurudu games, these activities have been around for many centuries.the more popular games of the season include, ‘kata gaseema’ a game played using dice, climbing a greased pole, playing the ‘raban’, and the much loved avurudu ‘kumara’ and ‘kumariya’ competition.platforms such as Twitter, Facebook, and Instagram, Dialog took on a digital approach towards these popular games for Avurudu 2018 creating
The game was solely carried out on twitter with each tweet being equal to the throwing of the dice. The game was run for 24 hours and participants had to post a tweet stating they would like to take part in the game to which Dialog would tweet back with a lucky number. Participants being allowed only one tweet per hour, and each tweet being the gateway to score points, Dialog had Sri Lankans tweeting away in aim of scoring the most number of points.
the other hashtags were trending on twitter during the course of the campaign. Taking on a digital approach, Dialog also gave individuals across the island the opportunity to take part in all the avurudu fun making these games accessible to all.
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