I agree with this, I don't mind that companies want to maximize their profit... I do mind when they do everything in their power to make players pay money now and regret it later. And sadly, yeah, companies do that in calculated way too!!
The companies need to be very critical of themselves when it comes to their business models. Especially when it comes to creating models that encourage addictive behaviors.
That's why in the video I talk about the difference between short-term gains, which are usually created by lootboxes and a sustainable business model that may not make hundreds of millions in months, but will provide billions over a long period of time.