Well, a lot of it is in the intro post I did, really... Spent quite a few years as a journalist, worked marketing in video games for a while, very interested in blockchain technologies, and I think this is a fantastic platform, so giving it a try.
Really like that it is distributed and so anything written to the blockchain can essentially be accessed forever - or as long as it's around, anyway, and that the rewards go to the content creators, curators and network maintainers.
Only been a few months, but so far so good.