Ok, I hadn't watched it hahaha, it's awesome. <3 Definitely recommended if you're reading this and haven't watched the short film.
edit:
Saw this Youtube comment and I'm not sure what to believe, but I'll go with it because it means more happiness for me :D
They have said it was staged to raise members so they can raid.
Oh! Well, that actually sounds like a sound strategy to campaign for the guild. When I used to play WoW (private servers; can't afford the game), my friend always called me like "we were waitiing!" because I had the only healer in his social circle, lol.
I actually miss him. I'm going to drop him a message.