The big names rely in inertia, not innovation. EA, Activision, Microsoft, etc. are all stagnant corporate behemoths relying on routine to make money. A friend has CoD WW2, and the absurdity of that game really hits home historically when you see the compromises made to make footslogging warfare into an actuon-packed multiplayer game. I think the Halo franchise has also suffered by trying to become CoD iN SPAAAACE and becoming a Microsoft in-house property. The FPS market is oversaturated, too, which doesn't help.
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Yeah, innovation is far behind on to do list for those big companies. Halo is there already, also Gears of War definitely shows the signs of early call of dutyism. You can rarely see something innovative and exciting while playing those games. Lately I mostly play Kickstarter and under the radar games.
I'd like to see someone revive Blacklight: Retribution or make a sequel. Portal & Portal 2 were milestone games, of course, and they grew out of a school project. Limbo a fun and weird. Indie games are the future, too. I enjoyed Shadows of Adam, a Kickstarter-funded RPG.
I have moved back to tabletop gaming more and more of late. D&D, Kill Team, related model-building, various card games, and the like appeal to me more than these overhyped AAA titles.