Hey triverse, thanks for your reply and as always you are on point. I guess that big game developer got the idea from mobile game developers after they saw how successful mobile game makers were with their formula. I do think that their are other means to support game makers besides in game purchases, it is simply too tempting for game makers to build pay wall by upping the difficulty to proceed to a certain level or get certain items.
Having said that if I like a game, I have no problem buying dlc (expansions) but that is where I draw the line.
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I completely agree, there are other methods of earning money without gauging your fan base.
King averaged something like $1 million a day a few years ago, at the height of the Candy Crush Saga situation. That is hard to not take notice of if you are a game developer or publisher.
Much like how much money Nintendo made during the height of Mario-mania in the late 80s though, many will try to duplicate but few will find similar success.