Are you also getting a barrage of email notifications about Privacy Policy updates from every service you have ever used?
Although this is a requirement due to the new GDPR policy, it shows a clear issue on the state of the Web in several fronts:
- How companies communicate with their customers
- How companies ensure they are legally covered
- How customers understand their privacy rights and how their data is being used in a myriad of services and apps.
Now, let’s be honest:
- The majority of your customers have no idea nor have any interest in knowing about your privacy policies
- The majority of service providers also don’t understand their own privacy policies, they were at best, drafted by a lawyer, done solely do avoid legal liability
So we keep playing this charade, following requirements that nobody really understands.
Imagine if every time you walked into a Starbucks, the cashier would say:
“Sorry, before you buy your latte, you need to sign our new terms of use…”
Yet we do this in the virtual world every single day.
In the real world, there is an understanding, a constitution, the rule of law that every individual and company has to follow, but when it comes to your privacy online, it is still very murky.
I think blockchain technology could eventually offer a solution for this… we also need an Internet Bill of Rights, so we all know our basic rights as Internet users.
I would be interested in hearing your thoughts.
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